Frequently Asked Questions

What is Digital Analytics?

Digital analytics are quantitative measurements assessing the performance of online content. This may include advertising campaigns, social media and websites.

What does a Digital Analytics Consultant do?

A Digital Analytics Consultant evaluates the performance of digital channels such as websites, social media, and advertising campaigns. Key Performance Indicators (KPIs) are utilised to assess the effectiveness of digital initiatives and identify areas for optimisation.

What is the role of Analytics in Digital Marketing?

Analytics allows you to measure your success and address pain points, helping you create better content and ads for your website. Considering analytics in digital marketing is important to further optimise your campaigns, reaching audiences with relevant content and driving sales or conversions.

What are the four types of Digital Analytics?

In simple terms, they are:

1. Descriptive - the what?
2. Diagnostic - the why?
3. Predictive - what might?
4. Prescriptive - what next?

Using all four in tandem gives us the full picture of the data story, allowing us to make informed decisions. Depending on the question you are trying to answer, you may only opt for one or two of the above. In other instances, all four can be utilised in sequence to gain a deeper understanding of the data story.

Is Digital Analytics the same as Data Analytics?

Digital Analytics gives a holistic understanding of an organisation’s digital presence, empowering businesses to understand and optimise their overall digital strategy.

Data Analytics covers a broader range of sources, digital and non-digital, including databases, text documents, data warehouses and more.